Google Ads Audit.Find Out Where Your Budget Is Going
An independent PPC audit of your account structure, targeting, bidding and conversion tracking, from people who don't manage campaigns and have nothing to sell you.
If spend keeps rising and results don't, the cause is usually hiding in the account.
Takes 30 seconds. No commitment. No sales calls.
- Wasted spend identified
- Conversion tracking validated
- A prioritised list of what to fix next
Independent•We Don't Run Ads•No Retainers
What's Included
A fixed-fee Google Ads review for £179, based on read-only access.
Account Structure Review
Campaigns, ad groups and asset groups checked for overlap, poor segmentation and budgets spread too thin.
Targeting and Bidding Analysis
Keywords, match types, search terms, negatives, locations, audiences and bid strategies reviewed against your goals.
Conversion Tracking Validation
We check which conversion actions are primary, whether they fire correctly and whether bidding is optimising towards the right outcome.
Wasted Spend Identification
Irrelevant search terms, underperforming placements and settings that quietly drain budget.
Performance Issue Identification
Ads, landing pages and Quality Score signals that hold back results.
Prioritised Recommendations
A clear, ranked list of fixes that you or your agency can action.
Signs You Need a PPC Audit
An independent Google Ads review is worth it when any of these sound familiar.
Rising Costs, Flat Results
Cost per lead or cost per sale keeps creeping up and nobody can clearly explain why.
Reports You Can't Verify
Your agency reports good numbers, but they don't match the leads or sales you actually see.
Smart Bidding on Bad Data
Automated bidding is optimising towards conversions that may be duplicated, missing or not valuable.
How the Google Ads Audit Works
No jargon. No guesswork. Just clear answers.
Tell Us About Your Account
Complete the 30-second form. We reply within 24 hours with next steps.
Grant Read-Only Access
We guide you through granting read-only access. We never change your campaigns.
We Audit the Account
Most audits are completed within 48 hours of access.
You Get a Clear Plan
A plain-English breakdown of what's working, what's wasting money and what to fix first.
Simple, Fixed Pricing
One-off fees. No retainers. Bundle with a tracking audit to make sure your conversion data is right too.
Google Ads Audit
Is your ad spend working?
- ✓Account structure review
- ✓Targeting & bidding analysis
- ✓Conversion tracking validation
- ✓Performance issue identification
Performance Clarity Bundle
Fix your tracking and validate ad performance in one go.
- ✓Tracking Audit + Fix
- ✓Google Ads Audit
Full Performance Diagnostic
The complete picture: tracking, ads and conversion behaviour.
- ✓Tracking Audit + Fix
- ✓Google Ads Audit
- ✓CRO & Behaviour Audit
Why an Independent Google Ads Audit
Most PPC audits are sales pitches from agencies hoping to take over your account. We don't manage Google Ads at all, so our only job is an honest Google Ads review.
That makes this PPC audit service useful for business owners checking whether their agency is doing a good job, in-house teams wanting a second opinion, and agencies who want independent, white-label validation for a client.
See how we approach it in our Google Ads audit checklist and 10 questions to ask your PPC agency.
Ads results are only as good as the tracking behind them, which is why many clients pair this with our GA4 and tracking audit. If clicks arrive but don't convert, consider a CRO audit.
Frequently Asked Questions
No. We only need read-only access and we never change campaigns. You or your agency decide what to action.
Free audits are often automated or used to win management contracts. Ours is a manual, independent review with no account to sell you.
Most audits are completed within 48 hours once we have access. Larger accounts may take slightly longer, and we'll set expectations upfront.
We review your setup and come back to you within 24 hours with clear next steps. If everything looks good, you'll receive a payment link to get started.
No. This is a one-off, fixed-fee service. We don't push retainers or ongoing contracts.
Yes. We work alongside agencies, not against them. We don't run campaigns, so there is no conflict, and agencies can use our findings white-label for independent validation.
Honest Answers · Agency-Safe · No Guesswork
Find out where your Google Ads budget is being wasted for a fixed fee of £179.
Takes 30 seconds. No commitment.