GA4 Audit & Tracking Audit.Find Out If You Can Trust Your Data
An independent Google Analytics audit that checks your GA4 property, Google Tag Manager container and conversion events, then fixes the tracking issues we find.
If your reports don't match your ad platforms, your CRM or your bank balance, something is usually broken.
Takes 30 seconds. No commitment. No sales calls.
- GA4 configuration reviewed end to end
- Every key event and conversion tested
- Broken tracking fixed, not just reported
Independent•Fixed Fee•No Retainers
What's Included
A fixed-fee tracking audit for £199 covering the setup your reporting depends on.
GA4 Configuration Review
Data streams, data retention, internal traffic filters, referral exclusions, cross-domain settings, key events and attribution settings.
Google Tag Manager Validation
We check tags, triggers and variables for duplicates, misfires and outdated setups, and confirm what actually fires on your site.
Conversion Event Testing
Every form, purchase, call and booking event is tested in DebugView and Tag Assistant so you know conversions are counted once and correctly.
Consent and Data Quality Checks
We check how your cookie banner and Consent Mode setup affect what GA4 and your ad platforms receive.
Ad Platform Alignment
We compare GA4 against Google Ads and Meta conversion sources and explain why the numbers differ.
Fixes Where Needed
Broken or duplicated tracking is fixed as part of the audit, with a clear written summary of what we changed and why.
Signs You Need a GA4 Audit
Most tracking problems are silent. These are the symptoms we see most often.
Numbers That Don't Match
GA4, Google Ads, Meta and your CRM all report different conversion totals and nobody can explain the gap.
Unassigned or Direct Traffic
A large share of sessions show as Unassigned, (not set) or Direct, so you can't see which channels are working.
Conversions You Don't Trust
Leads or sales are double counted, missing, or suddenly dropped after a site change, migration or new cookie banner.
How the Tracking Audit Works
No jargon. No guesswork. Just clear answers.
Tell Us About Your Setup
Complete the 30-second form. We reply within 24 hours with next steps and a payment link if it's a good fit.
Grant Read-Only Access
We guide you through granting access to GA4, Google Tag Manager and any linked ad accounts.
We Audit and Fix
Most audits are completed within 48 hours of access. We test your tracking and fix what's broken.
You Get Clear Answers
A plain-English summary of what we found, what we fixed and anything left to decide.
Simple, Fixed Pricing
One-off fees. No retainers. Combine audits to save.
Tracking Audit + Fix
Can you trust your data?
- ✓GA4 configuration review
- ✓Google Tag Manager validation
- ✓Conversion event testing
- ✓Tracking issues fixed where needed
Performance Clarity Bundle
Fix your tracking and validate ad performance in one go.
- ✓Tracking Audit + Fix
- ✓Google Ads Audit
Conversion Clarity Bundle
Understand both your data and how users actually behave.
- ✓Tracking Audit + Fix
- ✓CRO & Behaviour Audit
Full Performance Diagnostic
The complete picture: tracking, ads and conversion behaviour.
- ✓Tracking Audit + Fix
- ✓Google Ads Audit
- ✓CRO & Behaviour Audit
Who This Tracking Audit Is For
This analytics audit is built for in-house marketers who need to report with confidence, founders who suspect their numbers are off, and agencies who want an independent analytics consultant to check a client setup before scaling spend.
We don't run campaigns and we don't sell retainers, so we have no reason to tell you everything looks fine. Our job is to tell you what is accurate, what isn't, and what to fix next. Agencies can use our findings white-label.
Want to see what we check? Read our GA4 audit checklist or our guide on why GA4 and Google Ads never match.
Starting from scratch instead? Our GTM and GA4 tracking setup is a better fit. Once your data is reliable, a Google Ads audit shows where spend is being wasted.
Frequently Asked Questions
We review your GA4 configuration, Google Tag Manager container, key events, consent setup, cross-domain and referral settings, and how conversions flow into your ad platforms.
Yes. Tracking issues are fixed where needed as part of the £199 fee. Anything outside tracking, such as site changes, is clearly documented for you or your developer.
Most audits are completed within 48 hours once we have access. Larger or more complex setups may take slightly longer, and we'll set expectations upfront.
We review your setup and come back to you within 24 hours with clear next steps. If everything looks good, you'll receive a payment link to get started.
No. This is a one-off, fixed-fee service. We don't push retainers or ongoing contracts.
Yes. We work alongside agencies, not against them. We don't run campaigns, so there is no conflict, and agencies can use our findings white-label for independent validation.
Clear Data · Agency-Safe · No Guesswork
Find out whether your GA4 data can be trusted, and get it fixed for a fixed fee of £199.
Takes 30 seconds. No commitment.