https://www.searchperformance.co Independent audits of your GA4, GTM, Google Ads and conversion tracking. Find wasted spend, fix broken data and know exactly what to fix next. en-gb Tue, 20 Oct 2026 22:28:24 GMT https://www.searchperformance.co/blog/utm-parameters-guide https://www.searchperformance.co/blog/utm-parameters-guide Mon, 19 Oct 2026 16:02:00 GMT UTM parameters explained: what each tag does, naming rules that keep GA4 channels accurate, common mistakes and a simple convention for your team. Tracking Setup https://www.searchperformance.co/blog/5-tracking-mistakes-wasting-ad-budget https://www.searchperformance.co/blog/5-tracking-mistakes-wasting-ad-budget Thu, 15 Oct 2026 09:00:00 GMT Duplicate conversions, missing consent mode and untagged campaigns - the five tracking issues we find most often and how to spot them. https://www.searchperformance.co/blog/unassigned-not-set-traffic-ga4 https://www.searchperformance.co/blog/unassigned-not-set-traffic-ga4 Wed, 14 Oct 2026 15:12:00 GMT Unassigned traffic in GA4 and (not set) values hide where visitors come from. Learn the common causes, from UTM mistakes to consent, and how to fix them. Tracking & Analytics https://www.searchperformance.co/blog/track-form-submissions-ga4-gtm https://www.searchperformance.co/blog/track-form-submissions-ga4-gtm Sat, 10 Oct 2026 14:35:00 GMT Set up form submission tracking in GA4 with Google Tag Manager: four reliable methods, marking key events and avoiding false or duplicate leads. Tracking Setup https://www.searchperformance.co/blog/server-side-tracking-explained https://www.searchperformance.co/blog/server-side-tracking-explained Mon, 05 Oct 2026 14:10:00 GMT Server side tracking explained in plain English: how server-side GTM works, what it fixes, what it does not, costs and when it is worth it for you. Tracking Setup https://www.searchperformance.co/blog/microsoft-clarity-vs-hotjar https://www.searchperformance.co/blog/microsoft-clarity-vs-hotjar Wed, 30 Sep 2026 11:49:00 GMT Microsoft Clarity vs Hotjar compared: heatmaps, session recording, surveys, pricing, privacy and GA4 integration, plus which tool suits your business. Conversion Optimisation https://www.searchperformance.co/blog/meta-conversions-api-vs-pixel https://www.searchperformance.co/blog/meta-conversions-api-vs-pixel Sat, 26 Sep 2026 13:42:00 GMT How the Meta Conversions API differs from the Meta Pixel, why you should run both, how deduplication works and how to fix a Meta Pixel that is not working. Consent & Data Quality https://www.searchperformance.co/blog/is-my-ppc-agency-doing-a-good-job https://www.searchperformance.co/blog/is-my-ppc-agency-doing-a-good-job Mon, 21 Sep 2026 14:21:00 GMT Not sure your PPC agency is delivering? Ask these 10 questions about tracking, search terms, reporting and access, and know when a PPC audit service helps. Paid Media https://www.searchperformance.co/blog/how-to-calculate-roas https://www.searchperformance.co/blog/how-to-calculate-roas Wed, 16 Sep 2026 10:23:00 GMT Learn how to calculate ROAS, how it differs from marketing ROI, and the tracking and attribution issues that make most reported ROAS figures unreliable. Paid Media https://www.searchperformance.co/blog/google-ads-enhanced-conversions https://www.searchperformance.co/blog/google-ads-enhanced-conversions Sat, 12 Sep 2026 13:29:00 GMT How Google Ads enhanced conversions work, web vs leads, how to set them up in GTM, and the common mistakes that stop them improving your conversion data. Consent & Data Quality https://www.searchperformance.co/blog/google-ads-conversion-tracking-not-working https://www.searchperformance.co/blog/google-ads-conversion-tracking-not-working Mon, 07 Sep 2026 10:46:00 GMT Google Ads conversions not tracking, or tracking too many? Here are the 9 most common causes, how to diagnose each one and how to fix them properly. Paid Media https://www.searchperformance.co/blog/good-website-conversion-rate https://www.searchperformance.co/blog/good-website-conversion-rate Wed, 02 Sep 2026 12:22:00 GMT What counts as a good website conversion rate depends on your industry, traffic and goal. Learn how to benchmark properly and how to improve yours. Conversion Optimisation https://www.searchperformance.co/blog/ga4-vs-google-ads-conversions https://www.searchperformance.co/blog/ga4-vs-google-ads-conversions Fri, 28 Aug 2026 14:47:00 GMT GA4 vs Google Ads conversions rarely match. Learn how attribution, timing, counting rules and consent cause the gap, and when it signals a real problem. Tracking & Analytics https://www.searchperformance.co/blog/funnel-analysis-ga4 https://www.searchperformance.co/blog/funnel-analysis-ga4 Mon, 24 Aug 2026 09:44:00 GMT Learn funnel analysis in GA4: build a funnel exploration, spot drop-off between steps, track form abandonment and turn the data into real fixes. Conversion Optimisation https://www.searchperformance.co/blog/cross-domain-tracking-ga4 https://www.searchperformance.co/blog/cross-domain-tracking-ga4 Wed, 19 Aug 2026 14:21:00 GMT Set up cross domain tracking in GA4 so sales are not credited to your own domain as referral. Covers setup, referral exclusions and DebugView testing. Tracking & Analytics https://www.searchperformance.co/blog/cookie-banner-analytics-data-loss https://www.searchperformance.co/blog/cookie-banner-analytics-data-loss Fri, 14 Aug 2026 16:05:00 GMT How cookie consent affects GA4 and ad data, how to measure your own consent rate and data loss, and what you can legitimately do to recover visibility. Consent & Data Quality https://www.searchperformance.co/blog/cro-audit-guide https://www.searchperformance.co/blog/cro-audit-guide Mon, 10 Aug 2026 10:31:00 GMT A conversion rate optimisation audit shows why visitors do not convert. Learn what a CRO audit covers, the tools used and how to run one step by step. Conversion Optimisation https://www.searchperformance.co/blog/google-ads-audit-checklist https://www.searchperformance.co/blog/google-ads-audit-checklist Wed, 05 Aug 2026 11:35:00 GMT A practical Google Ads audit checklist covering tracking, structure, search terms, bidding and settings, so you can find wasted ad spend and fix it fast. Paid Media https://www.searchperformance.co/blog/google-consent-mode-v2-guide https://www.searchperformance.co/blog/google-consent-mode-v2-guide Fri, 31 Jul 2026 16:00:00 GMT What Consent Mode v2 is, basic vs advanced mode, the four consent signals, how to set it up in GTM and how to check it works. Written for UK businesses. Consent & Data Quality https://www.searchperformance.co/blog/google-tag-manager-setup https://www.searchperformance.co/blog/google-tag-manager-setup Mon, 27 Jul 2026 11:16:00 GMT A practical Google Tag Manager setup guide: container install, GA4 config, consent, triggers, testing and publishing, without breaking your data. Tracking Setup https://www.searchperformance.co/blog/ga4-audit-checklist https://www.searchperformance.co/blog/ga4-audit-checklist Wed, 22 Jul 2026 12:49:00 GMT Run a GA4 audit with our 25-point checklist covering property settings, key events, consent, attribution and data quality, so you can trust your reports. Tracking & Analytics