{"version":"https://jsonfeed.org/version/1.1","title":"Search Performance","home_page_url":"https://www.searchperformance.co","feed_url":"https://www.searchperformance.co/feed.json","description":"Independent audits of your GA4, GTM, Google Ads and conversion tracking. Find wasted spend, fix broken data and know exactly what to fix next.","items":[{"id":"https://www.searchperformance.co/blog/utm-parameters-guide","url":"https://www.searchperformance.co/blog/utm-parameters-guide","title":"UTM Parameters: The Naming Rules That Keep Your GA4 Data Clean","content_text":"UTM parameters explained: what each tag does, naming rules that keep GA4 channels accurate, common mistakes and a simple convention for your team.","summary":"UTM parameters explained: what each tag does, naming rules that keep GA4 channels accurate, common mistakes and a simple convention for your team.","image":"/api/media/file/utm-parameters-guide.jpg","date_published":"2026-10-19T16:02:00.000Z","tags":["Tracking Setup"]},{"id":"https://www.searchperformance.co/blog/5-tracking-mistakes-wasting-ad-budget","url":"https://www.searchperformance.co/blog/5-tracking-mistakes-wasting-ad-budget","title":"5 Tracking Mistakes Quietly Wasting Your Ad Budget","content_text":"Duplicate conversions, missing consent mode and untagged campaigns - the five tracking issues we find most often and how to spot them.","summary":"Duplicate conversions, missing consent mode and untagged campaigns - the five tracking issues we find most often and how to spot them.","image":"/api/media/file/tracking-mistakes.jpg","date_published":"2026-10-15T09:00:00.000Z"},{"id":"https://www.searchperformance.co/blog/unassigned-not-set-traffic-ga4","url":"https://www.searchperformance.co/blog/unassigned-not-set-traffic-ga4","title":"Unassigned and (not set) Traffic in GA4: What It Means and How to Fix It","content_text":"Unassigned traffic in GA4 and (not set) values hide where visitors come from. Learn the common causes, from UTM mistakes to consent, and how to fix them.","summary":"Unassigned traffic in GA4 and (not set) values hide where visitors come from. Learn the common causes, from UTM mistakes to consent, and how to fix them.","image":"/api/media/file/unassigned-not-set-traffic-ga4.jpg","date_published":"2026-10-14T15:12:00.000Z","tags":["Tracking & Analytics"]},{"id":"https://www.searchperformance.co/blog/track-form-submissions-ga4-gtm","url":"https://www.searchperformance.co/blog/track-form-submissions-ga4-gtm","title":"How to Track Form Submissions in GA4 with Google Tag Manager","content_text":"Set up form submission tracking in GA4 with Google Tag Manager: four reliable methods, marking key events and avoiding false or duplicate leads.","summary":"Set up form submission tracking in GA4 with Google Tag Manager: four reliable methods, marking key events and avoiding false or duplicate leads.","image":"/api/media/file/track-form-submissions-ga4-gtm.jpg","date_published":"2026-10-10T14:35:00.000Z","tags":["Tracking Setup"]},{"id":"https://www.searchperformance.co/blog/server-side-tracking-explained","url":"https://www.searchperformance.co/blog/server-side-tracking-explained","title":"Server-Side Tracking Explained: Do You Actually Need It?","content_text":"Server side tracking explained in plain English: how server-side GTM works, what it fixes, what it does not, costs and when it is worth it for you.","summary":"Server side tracking explained in plain English: how server-side GTM works, what it fixes, what it does not, costs and when it is worth it for you.","image":"/api/media/file/server-side-tracking-explained.jpg","date_published":"2026-10-05T14:10:00.000Z","tags":["Tracking Setup"]},{"id":"https://www.searchperformance.co/blog/microsoft-clarity-vs-hotjar","url":"https://www.searchperformance.co/blog/microsoft-clarity-vs-hotjar","title":"Microsoft Clarity vs Hotjar: Which Should You Use?","content_text":"Microsoft Clarity vs Hotjar compared: heatmaps, session recording, surveys, pricing, privacy and GA4 integration, plus which tool suits your business.","summary":"Microsoft Clarity vs Hotjar compared: heatmaps, session recording, surveys, pricing, privacy and GA4 integration, plus which tool suits your business.","image":"/api/media/file/microsoft-clarity-vs-hotjar.jpg","date_published":"2026-09-30T11:49:00.000Z","tags":["Conversion Optimisation"]},{"id":"https://www.searchperformance.co/blog/meta-conversions-api-vs-pixel","url":"https://www.searchperformance.co/blog/meta-conversions-api-vs-pixel","title":"Meta Conversions API vs Pixel: What Changes and Why It Matters","content_text":"How the Meta Conversions API differs from the Meta Pixel, why you should run both, how deduplication works and how to fix a Meta Pixel that is not working.","summary":"How the Meta Conversions API differs from the Meta Pixel, why you should run both, how deduplication works and how to fix a Meta Pixel that is not working.","image":"/api/media/file/meta-conversions-api-vs-pixel.jpg","date_published":"2026-09-26T13:42:00.000Z","tags":["Consent & Data Quality"]},{"id":"https://www.searchperformance.co/blog/is-my-ppc-agency-doing-a-good-job","url":"https://www.searchperformance.co/blog/is-my-ppc-agency-doing-a-good-job","title":"Is Your PPC Agency Doing a Good Job? 10 Questions to Ask","content_text":"Not sure your PPC agency is delivering? Ask these 10 questions about tracking, search terms, reporting and access, and know when a PPC audit service helps.","summary":"Not sure your PPC agency is delivering? Ask these 10 questions about tracking, search terms, reporting and access, and know when a PPC audit service helps.","image":"/api/media/file/is-my-ppc-agency-doing-a-good-job.jpg","date_published":"2026-09-21T14:21:00.000Z","tags":["Paid Media"]},{"id":"https://www.searchperformance.co/blog/how-to-calculate-roas","url":"https://www.searchperformance.co/blog/how-to-calculate-roas","title":"How to Calculate ROAS (and Why Your Number Is Probably Wrong)","content_text":"Learn how to calculate ROAS, how it differs from marketing ROI, and the tracking and attribution issues that make most reported ROAS figures unreliable.","summary":"Learn how to calculate ROAS, how it differs from marketing ROI, and the tracking and attribution issues that make most reported ROAS figures unreliable.","image":"/api/media/file/how-to-calculate-roas.jpg","date_published":"2026-09-16T10:23:00.000Z","tags":["Paid Media"]},{"id":"https://www.searchperformance.co/blog/google-ads-enhanced-conversions","url":"https://www.searchperformance.co/blog/google-ads-enhanced-conversions","title":"Enhanced Conversions for Google Ads: Setup and Common Mistakes","content_text":"How Google Ads enhanced conversions work, web vs leads, how to set them up in GTM, and the common mistakes that stop them improving your conversion data.","summary":"How Google Ads enhanced conversions work, web vs leads, how to set them up in GTM, and the common mistakes that stop them improving your conversion data.","image":"/api/media/file/google-ads-enhanced-conversions.jpg","date_published":"2026-09-12T13:29:00.000Z","tags":["Consent & Data Quality"]},{"id":"https://www.searchperformance.co/blog/google-ads-conversion-tracking-not-working","url":"https://www.searchperformance.co/blog/google-ads-conversion-tracking-not-working","title":"Google Ads Conversion Tracking Not Working? 9 Causes and Fixes","content_text":"Google Ads conversions not tracking, or tracking too many? Here are the 9 most common causes, how to diagnose each one and how to fix them properly.","summary":"Google Ads conversions not tracking, or tracking too many? Here are the 9 most common causes, how to diagnose each one and how to fix them properly.","image":"/api/media/file/google-ads-conversion-tracking-not-working.jpg","date_published":"2026-09-07T10:46:00.000Z","tags":["Paid Media"]},{"id":"https://www.searchperformance.co/blog/good-website-conversion-rate","url":"https://www.searchperformance.co/blog/good-website-conversion-rate","title":"What Is a Good Website Conversion Rate?","content_text":"What counts as a good website conversion rate depends on your industry, traffic and goal. Learn how to benchmark properly and how to improve yours.","summary":"What counts as a good website conversion rate depends on your industry, traffic and goal. Learn how to benchmark properly and how to improve yours.","image":"/api/media/file/good-website-conversion-rate.jpg","date_published":"2026-09-02T12:22:00.000Z","tags":["Conversion Optimisation"]},{"id":"https://www.searchperformance.co/blog/ga4-vs-google-ads-conversions","url":"https://www.searchperformance.co/blog/ga4-vs-google-ads-conversions","title":"Why GA4 and Google Ads Never Show the Same Conversions","content_text":"GA4 vs Google Ads conversions rarely match. Learn how attribution, timing, counting rules and consent cause the gap, and when it signals a real problem.","summary":"GA4 vs Google Ads conversions rarely match. Learn how attribution, timing, counting rules and consent cause the gap, and when it signals a real problem.","image":"/api/media/file/ga4-vs-google-ads-conversions.jpg","date_published":"2026-08-28T14:47:00.000Z","tags":["Tracking & Analytics"]},{"id":"https://www.searchperformance.co/blog/funnel-analysis-ga4","url":"https://www.searchperformance.co/blog/funnel-analysis-ga4","title":"Funnel Analysis in GA4: Find Where Visitors Drop Off","content_text":"Learn funnel analysis in GA4: build a funnel exploration, spot drop-off between steps, track form abandonment and turn the data into real fixes.","summary":"Learn funnel analysis in GA4: build a funnel exploration, spot drop-off between steps, track form abandonment and turn the data into real fixes.","image":"/api/media/file/funnel-analysis-ga4.jpg","date_published":"2026-08-24T09:44:00.000Z","tags":["Conversion Optimisation"]},{"id":"https://www.searchperformance.co/blog/cross-domain-tracking-ga4","url":"https://www.searchperformance.co/blog/cross-domain-tracking-ga4","title":"Cross-Domain Tracking in GA4: Stop Losing Sales to \"Referral\"","content_text":"Set up cross domain tracking in GA4 so sales are not credited to your own domain as referral. Covers setup, referral exclusions and DebugView testing.","summary":"Set up cross domain tracking in GA4 so sales are not credited to your own domain as referral. Covers setup, referral exclusions and DebugView testing.","image":"/api/media/file/cross-domain-tracking-ga4.jpg","date_published":"2026-08-19T14:21:00.000Z","tags":["Tracking & Analytics"]},{"id":"https://www.searchperformance.co/blog/cookie-banner-analytics-data-loss","url":"https://www.searchperformance.co/blog/cookie-banner-analytics-data-loss","title":"Cookie Banners and Your Analytics: How Much Data Are You Losing?","content_text":"How cookie consent affects GA4 and ad data, how to measure your own consent rate and data loss, and what you can legitimately do to recover visibility.","summary":"How cookie consent affects GA4 and ad data, how to measure your own consent rate and data loss, and what you can legitimately do to recover visibility.","image":"/api/media/file/cookie-banner-analytics-data-loss.jpg","date_published":"2026-08-14T16:05:00.000Z","tags":["Consent & Data Quality"]},{"id":"https://www.searchperformance.co/blog/cro-audit-guide","url":"https://www.searchperformance.co/blog/cro-audit-guide","title":"What Is a CRO Audit? 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Learn what a CRO audit covers, the tools used and how to run one step by step.","image":"/api/media/file/cro-audit-guide.jpg","date_published":"2026-08-10T10:31:00.000Z","tags":["Conversion Optimisation"]},{"id":"https://www.searchperformance.co/blog/google-ads-audit-checklist","url":"https://www.searchperformance.co/blog/google-ads-audit-checklist","title":"Google Ads Audit Checklist: How to Find Wasted Spend","content_text":"A practical Google Ads audit checklist covering tracking, structure, search terms, bidding and settings, so you can find wasted ad spend and fix it fast.","summary":"A practical Google Ads audit checklist covering tracking, structure, search terms, bidding and settings, so you can find wasted ad spend and fix it fast.","image":"/api/media/file/google-ads-audit-checklist.jpg","date_published":"2026-08-05T11:35:00.000Z","tags":["Paid Media"]},{"id":"https://www.searchperformance.co/blog/google-consent-mode-v2-guide","url":"https://www.searchperformance.co/blog/google-consent-mode-v2-guide","title":"Google Consent Mode v2: A Plain-English Guide for UK Businesses","content_text":"What Consent Mode v2 is, basic vs advanced mode, the four consent signals, how to set it up in GTM and how to check it works. Written for UK businesses.","summary":"What Consent Mode v2 is, basic vs advanced mode, the four consent signals, how to set it up in GTM and how to check it works. Written for UK businesses.","image":"/api/media/file/google-consent-mode-v2-guide.jpg","date_published":"2026-07-31T16:00:00.000Z","tags":["Consent & Data Quality"]},{"id":"https://www.searchperformance.co/blog/google-tag-manager-setup","url":"https://www.searchperformance.co/blog/google-tag-manager-setup","title":"How to Set Up Google Tag Manager Properly (Without Breaking Your Data)","content_text":"A practical Google Tag Manager setup guide: container install, GA4 config, consent, triggers, testing and publishing, without breaking your data.","summary":"A practical Google Tag Manager setup guide: container install, GA4 config, consent, triggers, testing and publishing, without breaking your data.","image":"/api/media/file/google-tag-manager-setup.jpg","date_published":"2026-07-27T11:16:00.000Z","tags":["Tracking Setup"]},{"id":"https://www.searchperformance.co/blog/ga4-audit-checklist","url":"https://www.searchperformance.co/blog/ga4-audit-checklist","title":"GA4 Audit Checklist: 25 Checks to Know If You Can Trust Your Data","content_text":"Run a GA4 audit with our 25-point checklist covering property settings, key events, consent, attribution and data quality, so you can trust your reports.","summary":"Run a GA4 audit with our 25-point checklist covering property settings, key events, consent, attribution and data quality, so you can trust your reports.","image":"/api/media/file/ga4-audit-checklist.jpg","date_published":"2026-07-22T12:49:00.000Z","tags":["Tracking & Analytics"]}]}